Napapijri, founded in 1987 by Giuliana Rosset, is a premium lifestyle brand that originated in Aosta, Italy. Originally known for its waxed cotton canvas travel bags, the brand has since expanded into a wide range of clothing and accessories. The Skidoo jacket, introduced in 1990, and the Rainforest jacket, launched in 1995, are two of Napapijri's major contributions to outerwear, combining functionality with urban fashion. The brand's name, derived from the Finnish word for the Arctic Circle, reflects its spirit of adventure and exploration. With a logo that symbolizes the connection to the outdoors and the urban environment, Napapijri remains an icon in the world of streetwear. Its range includes coats, jackets, fleece jackets, sweatshirts, T-shirts, trousers, bags, accessories and shoes that feature distinctive design elements such as flap pockets, diagonal neck cuts and bold colours. Napapijri, now a subsidiary of VF Corporation, maintains its commitment to quality and innovation under the leadership of President Silvia Onofri and Creative Director Christopher Raeburn.
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